Why so quiet?

I noticed I haven't posted anything here since 21st June (and we all know what happened then!), I guess I've been in shock.

Screen_shot_2011-08-24_at_10

Disruptive technology is a big thing at the moment. Apple is especially famous for it, usually by creating something so compelling that it turns a market on it's head. This time they've created something (FCP X) so uncompelling (at least in my market) that it turns a market on it's head.

So, we are living in exciting times: 

The bad news is that all the Apple Pro Apps tricks we learned over the last 10 years are out of date.

The good news that after being forced to look at the alternatives we've discovered that while Apple have been focused elsewhere, Avid & Adobe have been working hard to provide solutions for file-based, multi-user workflows that we'd been hoping FCP8 would supply.

So it's a time of ecdysis, a time to grow.

I'm still working with the same clients, but rather than making FCP work better for them the emphasis is on migrating to new tools, there will be plenty of stories to tell.

MSP